Argan oil is a centuries-old Moroccan beauty secret. It is no coincidence that Moroccan women are considered among the most beautiful women in the world. From birth, Moroccan women are slathered in Argan oil head to toe, creating beautiful, healthy, and ageless skin and hair. It is this consistent, long term use that allows Argan Oil to realize its full potential. Beautiful skin and hair begins with argan oil, every morning, every evening. Although an “oil”, it does not leave you feeling oily or greasy. Even though it has been around for hundreds of years, few people outside of Morocco know of the miraculous, anti-aging properties dispensed from regular use of a few drops of this liquid gold.